June 30, 2022
Omnichannel content marketing is becoming increasingly important for e-commerce and great visuals play a key role in attracting new customers. However high-quality photos/videos are both expensive and time-consuming to produce in the traditional way.
What is a digital twin?
A digital twin is an accurate 3D model replica of the original product that helps you to create a wide range of visuals in a fraction of the time and cost it would take to shoot them individually.
3D models come in handy, allowing you to create content for your brand within minutes (see more examples):
Product visuals for your websites and social media
Pack shots for e-commerce
Print - use the 3D model to create 2D product illustrations for print items such as brochures, flyers, or even billboards and any other outdoor advertising campaign
Embed a 3D model on your website
Create an AR experience for mobile
Create a virtual shopping experience
A digital twin ultimately helps you automate and scale visual content marketing while retaining highest quality standard on your assets.
👬 How to source a 3D digital twin of your product?
Take a few pictures and send them to us
You can easily get your hands on a 3D model using 2D images.
All you need are a few shots of the product and the label/graphics design file used on the object and send them over.
3D modeling is undertaken by our network of professional 3D artists who are experts at re-creating the perfect digital look-alike of your product. Get in touch with us and we’ll take care of getting your 3D buddy online.
3D model from 3D scan
For more complex products (or small parts), such as clothes, shoes, and bags, it makes sense to use an actual scan instead of relying on photos or screenshots from catalogues or websites.
This service is done by specialized agencies which produce high-quality scans using equipment designed specifically for that purpose.
Sounds fancy, but don’t worry! We’ll arrange getting a sample of your product and take it from there.
💵 How much does it cost to get my product modeled in 3D?
Prices start from 39$ to model a single product in industries such as: Beauty & Health, Electronics, Furniture, Fashion, Food & Beverages, Automotive, Office Supplies, Sports Equipment.
⌚ How quickly can you get your twin online and ready to shoot?
Once you fill out your contact information and upload images of your products, our team will begin creating your 3D digital twin.
This process usually takes 2-3 business days for simple product categories like cosmetics, packaged foods, and beverages. Contact us if you have any additional questions.
What about multiple products or product variations?
If you simply want to add a new variant of a product that has the same shape but different packaging/label, the turnaround time for getting a 3D buddy can be less than 1 business day.
For new products that are different in shape and size, you’ll have to go through the regular process.
🤔 Why do you really need a 3D twin of your product in 2022?
In order to stay relevant in today’s highly competitive environment, brands need to produce quality content at scale. Here’s why automating visual marketing in 2022 is a must.
Content. Is. Everywhere.
According to an Accenture study of over 1,000 marketing executives, 100% of respondents agreed that content overload has become a top challenge. The problem is getting out of control due to the growing volume of content needed for various social channels and platforms.
Uploading your twin to a 3D photography tool like Colorful solves that by helping you quickly generate high-quality, personalized images and videos in the correct format for all your channels.
Combine exploding content needs with marketing budgets still lower than pre-pandemic levels (some categories like consumer goods even declining in 2022).
That has led to increased pressure on marketers and designers to deliver more compelling visuals with fewer resources.
3D & Colorful to the rescue.
t doesn’t have to be so hard! Getting started with 3D is easy today thanks to tools like Colorful. (Read more on the top 5 questions people ask before trying Colorful).
With the power of 3D you can create visuals ten times faster than conventional methods; use it across website, media, print, and in-store; make your brand more engaging by personalizing product shots and videos; reduce production budgets significantly by using 3D models instead of creating physical sets —the list goes on!
Based on the above, you can see that 3D product content is more than a trend. It is a powerful tool for brands and retailers to create immersive experiences for their customers. So, why not make your first step in this direction?Contact our team of experts today and learn how to get started with visual marketing automation!